We are two weeks into the Sunrise registration period and it looks like the “Big Guys” are keen for .tel.

Telnic, the Registry Operator for the new .tel top level domain, – put out a press release on Monday about all the big name companies that had applied for their .tel names as soon as Sunrise opened on Dec 3rd.

The following “biggies” apparently submitted applications during “the first minute of Sunrise:”

Google, Apple, Microsoft, News Corporation, MySpace, Amex, BP, FedEx, Virgin, Sony, Gap, Visa, McDonalds, Orange, MTV, Dell, Coca-Cola, Vodafone, Honda, Intel, BlackBerry, P&G, Starbucks, Subway, Johnson & Johnson, Dominos, Cisco, Unilever, Best Buy, British Airways and Victoria’s Secret.

The release goes on to name high profile companies in the following sectors: Prestige Brands, Consulting, Banking, Insurance, Media, Hospitality, Energy, Health and Pharmaceuticals, and many more genres. 

If you’re a “smallie” that holds a trademark – what are you waiting for?  The big guys got big for a reason.

If you fail to register your trademark during Sunrise and somebody else snags it Landrush or General Registration, you can try to regain it through the ICANN-approved Universal Dispute Resolution Process (UDRP), which can be a long and costly process.

Register your trademark with an official .TEL registrar , or pre-book domains for Landrush today. Landrush registrations are awarded on a first come first served basis, so early pre-booking is strongly advised.

Read the full press release.