Posts Tagged ‘signs’

Drive by…….. dot telling?

Wednesday, June 16th, 2010

When you drive by a For Lease or For Rent sign on a commercial property you may be lucky to make a note of the realtor or the phone number. If you do get one of those, you’re going to contact the realtor and ask the following things: what’s the square footage and what’s price per square foot.

So now you’ve found out it’s 8000 square feet and it’s $60 a square foot. Too big and way too expensive! So you’ve wasted your time and you’ve wasted the realtor’s time.

If, on the other hand, the only thing on the sign was the dot tel name, the realtor would have a prequalified lead when phone rang. “How” you ask?

If you add the price, the square footage and links to the pictures in to the .tel, the customer just has to type the .tel name into their smart phone and in an instant all the key information they need to know is available.

When they “click to call” on the realtor’s phone number that is also available in the .tel, the realtor is getting an interested party on the end of the line not just an information inquiry.

So commercial realtors everywhere – heed my call: Put dot tel on your For Lease and For Rent signs – you’ll thank me for it.