Nicholas Aaron Khoo over at CNET Asia pinned down Telnic’s Vice Chairman, Fabien Chalandon, for an interview recently to shed some light on .TEL. Their chat resulted in a summary of interesting facts and footnotes in the .TEL story. Apparently Koon hasn’t been keeping up because there is nothing particularly new or noteworthy in this article, however it does provide a snack size summary of key .TEL info that might be good to send to friends or family who so far “just don’t get it”.

Key Highlights:

#3 – The .TEL Story

Telnic has broken a Guinness World Record for…

The longest startup Guinness Book of Records nine years without revenue!

Haha… before you think these guys are crazy, they have US$36 million of funding from serious investors and equally serious technical backup from the likes of Siemens and leading DNS experts.

Nine years without revenue is quite a challenge, but also gives them plenty of time to grow this service, I would guess?

# 6 – Explanation of .TEL’s Directory Advantages

.TEL can even be used for large and complex corporate directories.

.TEL  can be used for implementing complex global directories for large or multinational corporations using hierarchical pages and sub pages.

• Replacing complex IVR solutions for customers (hertz.tel: try to get the phone number of a local rental agency while on the move)

 • Exposing easily and quickly the main address and phone coordinates, usually available on its Web site at the last page of the annual report

• Allowing multilingual key words for each sub page–extend the brand in the communications area

For example, I was shown a demo by Fabien on how it can easily replace a directory like our Singapore government directory SGDI in a flash. Now, if only this service was introduced a couple of years back, I bet our Singapore Government would have saved a lot of money setting up and maintaining SGDI.

Read the full article – 10 things you didn’t know about .tel domains

Register/Pre-register .TEL domains risk free for Landrush and General Registration with an official .TEL registrar.